A Chicago homeowner got frustrated trying to selling her townhome and got creative, telling her Realtor she wanted to offer $1,000 worth of food and drink at a bar and grill across the street from her home.

To set her listing apart, the seller said, “In a joking way, I thought, ‘Someone could walk home from the bar after a night out.’”

Her Realtor, reportedly said that since the offer to give the buyer $1,000 in beer was put on the table, there has been a 300 percent increase in showings  She said there were two to three showings in June, and nine since the beer bonus was announced acknowledging that they do not know if the increase in interest is related to the creative offer or not.

Creative marketing is an essential component in today’s market and we are always “contriving” to come up with something new and fresh.

Do you have any unique ideas you would like to share with us?

Added: Monday, September 19, 2011 1:03:39 PM